Yashwant Kumar Thakur
I’ve spent 15+ years working at the intersection of websites, search engines, performance, and content systems, helping large global platforms and growing businesses make sense of how the web actually works — not how it’s usually explained in theory.
This blog exists to document what:
- I test, break, fix, and learn while working with real websites, real codebases, and real search engine constraints.
- I learn from authoritative sources like Coursera, Udemy.com, and the official technology blog or resources.
What I Actually Do (Beyond Titles)
My work sits across three overlapping areas:
- Technical SEO & Search Systems
Core Web Vitals, crawlability, indexation, JavaScript SEO, migrations, international SEO, and large-scale site architecture. - Web Operations (WebOps)
Managing complex CMS ecosystems (WordPress, Drupal, AEM), aligning SEO with DevOps workflows, performance budgets, and release pipelines. - AI-Ready & Generative Search Strategy
Optimizing content and systems for AI Overviews, LLM visibility, and answer engines, not just traditional rankings.
I’ve worked extensively with enterprise and multi-site platforms, where small technical decisions can impact millions of pages — and where SEO is less about tricks and more about systems thinking.
Why CodeToClick Exists
Most SEO, AI, and “how-to” blogs fall into one of two traps:
- Over-simplified advice that breaks at scale
- Over-engineered theory that ignores real-world constraints
CodeToClick is my attempt to sit in the middle.
Here, I write about:
- Things I’ve tested firsthand
- Things that failed before they worked
- Edge cases most tutorials ignore
- How Google, browsers, and AI systems behave in practice
When I don’t know something, I say so.
When advice depends on context, I explain the trade-offs.
My Background
- 15+ years in Web Operations, Technical SEO, and Digital Platforms
- Long-term role as Project Manager – Web Operations & Digital Marketing at a global education publisher
- Experience managing:
- Large international websites
- CMS migrations
- Performance optimization initiatives
- SEO + engineering collaboration
- Freelance and consulting work focused on:
- Enterprise SEO audits
- Platform migrations
- Scalability and governance
More detailed background:
- Official Website: https://ykthakur.com/about-yashwant
- LinkedIn: https://www.linkedin.com/in/yashwant-kthakur/
How Content Is Created on This Blog
Every article on CodeToClick follows these principles:
- Human-first authorship
AI tools may assist with drafting or outlining, but all content is reviewed, edited, and validated by me. - Experience over abstraction
If I recommend something, it’s because I’ve tested it — or I clearly explain when it’s based on observed patterns rather than direct execution. - Updates on permanence
Search and AI systems change. Posts are updated when assumptions no longer hold.
You can read the full editorial standards here:
(link your /editorial-policy/ page)
What I Write About
I primarily publish on:
- Technical SEO & search engine behavior
- Core Web Vitals & performance optimization
- AI, LLMs, and generative search visibility
- CMS architecture (WordPress, Drupal, AEM)
- Content systems, not just content writing
If a topic falls outside my direct experience, I either:
- Collaborate with credible sources, or
- Clearly frame the post as research or analysis
Who This Blog Is For (And Who It’s Not)
This blog is for you if:
- You work on real websites, not just demos
- You care how things behave at scale
- You want context, not shortcuts
This blog is not for:
- SEO myths and hacks
- Guaranteed ranking promises
- Tool-only reviews with no testing
Contact & Transparency
If you want to reach me:
📧 Email: contact@ykthakur.com
CodeToClick is independently run and editorially driven.
Any affiliate relationships or sponsorships are clearly disclosed.
