Author & Publisher at CodeToClick

Yashwant Kumar Thakur

Technical SEO · Web Operations · AI-Ready Search Strategist

I document how search engines, websites, and AI systems actually behave —
based on 15+ years of hands-on work with real platforms, real codebases, and real performance constraints.

• 15+ years in Technical SEO & Web Operations
• Enterprise & multi-site CMS experience (WordPress, Drupal, AEM)
• Focused on AI Overviews, Core Web Vitals & scalable search systems

Official Website
LinkedIn

Profile last updated: January 2026

I’ve spent 15+ years working at the intersection of websites, search engines, performance, and content systems, helping large global platforms and growing businesses make sense of how the web actually works — not how it’s usually explained in theory.

This blog exists to document what:

• I test, break, fix, and learn while working with real websites, real codebases, and real search engine constraints.
• I learn from authoritative sources like Coursera, Udemy.com, and the official technology blog or resources.

What I Actually Do (Beyond Titles)

My work sits across three overlapping areas:

• Technical SEO & Search Systems
  Core Web Vitals, crawlability, indexation, JavaScript SEO, migrations, international SEO, and large-scale site architecture.
• Web Operations (WebOps)
  Managing complex CMS ecosystems (WordPress, Drupal, AEM), aligning SEO with DevOps workflows, performance budgets, and release pipelines.
• AI-Ready & Generative Search Strategy
  Optimizing content and systems for AI Overviews, LLM visibility, and answer engines, not just traditional rankings.

I’ve worked extensively with enterprise and multi-site platforms, where small technical decisions can impact millions of pages — and where SEO is less about tricks and more about systems thinking.

Why CodeToClick Exists

Most SEO, AI, and “how-to” blogs fall into one of two traps:

1. Over-simplified advice that breaks at scale
2. Over-engineered theory that ignores real-world constraints

CodeToClick is my attempt to sit in the middle.

Here, I write about:

• Things I’ve tested firsthand
• Things that failed before they worked
• Edge cases most tutorials ignore
• How Google, browsers, and AI systems behave in practice

When I don’t know something, I say so.
When advice depends on context, I explain the trade-offs.

My Background

• 15+ years in Web Operations, Technical SEO, and Digital Platforms
• Long-term role as Project Manager – Web Operations & Digital Marketing at a global education publisher

• Experience managing:

• Large international websites
• CMS migrations
• Performance optimization initiatives
• SEO + engineering collaboration

• Freelance and consulting work focused on:

• Enterprise SEO audits
• Platform migrations
• Scalability and governance

More detailed background:

• Official Website: https://ykthakur.com/about-yashwant
• LinkedIn: https://www.linkedin.com/in/yashwant-kthakur/

How Content Is Created on This Blog

Every article on CodeToClick follows these principles:

• Human-first authorship
  AI tools may assist with drafting or outlining, but all content is reviewed, edited, and validated by me.
• Experience over abstraction
  If I recommend something, it’s because I’ve tested it — or I clearly explain when it’s based on observed patterns rather than direct execution.
• Updates on permanence
  Search and AI systems change. Posts are updated when assumptions no longer hold.

You can read the full editorial standards here:
(link your /editorial-policy/ page)

What I Write About

I primarily publish on:

• Technical SEO & search engine behavior
• Core Web Vitals & performance optimization
• AI, LLMs, and generative search visibility
• CMS architecture (WordPress, Drupal, AEM)
• Content systems, not just content writing

If a topic falls outside my direct experience, I either:

• Collaborate with credible sources, or
• Clearly frame the post as research or analysis

Who This Blog Is For (And Who It’s Not)

This blog is for you if:

• You work on real websites, not just demos
• You care how things behave at scale
• You want context, not shortcuts

This blog is not for:

• SEO myths and hacks
• Guaranteed ranking promises
• Tool-only reviews with no testing

Contact & Transparency

If you want to reach me:

📧 Email: contact@ykthakur.com

CodeToClick is independently run and editorially driven.
Any affiliate relationships or sponsorships are clearly disclosed.