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    Yashwant Kumar Thakur

    Yashwant Kumar Thakur – Technical SEO and AI-ready search strategist

    Author & Publisher at CodeToClick

    Yashwant Kumar Thakur

    Technical SEO · Web Operations · AI-Ready Search Strategist

    I document how search engines, websites, and AI systems actually behave —
    based on 15+ years of hands-on work with real platforms, real codebases, and real performance constraints.

    • 15+ years in Technical SEO & Web Operations
    • Enterprise & multi-site CMS experience (WordPress, Drupal, AEM)
    • Focused on AI Overviews, Core Web Vitals & scalable search systems

    LinkedIn

    Profile last updated: January 2026

    I’ve spent 15+ years working at the intersection of websites, search engines, performance, and content systems, helping large global platforms and growing businesses make sense of how the web actually works — not how it’s usually explained in theory.

    This blog exists to document what:

    • I test, break, fix, and learn while working with real websites, real codebases, and real search engine constraints.
    • I learn from authoritative sources like Coursera, Udemy.com, and the official technology blog or resources.

    What I Actually Do (Beyond Titles)

    My work sits across three overlapping areas:

    • Technical SEO & Search Systems
      Core Web Vitals, crawlability, indexation, JavaScript SEO, migrations, international SEO, and large-scale site architecture.
    • Web Operations (WebOps)
      Managing complex CMS ecosystems (WordPress, Drupal, AEM), aligning SEO with DevOps workflows, performance budgets, and release pipelines.
    • AI-Ready & Generative Search Strategy
      Optimizing content and systems for AI Overviews, LLM visibility, and answer engines, not just traditional rankings.

    I’ve worked extensively with enterprise and multi-site platforms, where small technical decisions can impact millions of pages — and where SEO is less about tricks and more about systems thinking.

    Why CodeToClick Exists

    Most SEO, AI, and “how-to” blogs fall into one of two traps:

    1. Over-simplified advice that breaks at scale
    2. Over-engineered theory that ignores real-world constraints

    CodeToClick is my attempt to sit in the middle.

    Here, I write about:

    • Things I’ve tested firsthand
    • Things that failed before they worked
    • Edge cases most tutorials ignore
    • How Google, browsers, and AI systems behave in practice

    When I don’t know something, I say so.
    When advice depends on context, I explain the trade-offs.

    My Background

    • 15+ years in Web Operations, Technical SEO, and Digital Platforms
    • Long-term role as Project Manager – Web Operations & Digital Marketing at a global education publisher
    • Experience managing:
    • Large international websites
    • CMS migrations
    • Performance optimization initiatives
    • SEO + engineering collaboration
    • Freelance and consulting work focused on:
    • Enterprise SEO audits
    • Platform migrations
    • Scalability and governance

    More detailed background:

    How Content Is Created on This Blog

    Every article on CodeToClick follows these principles:

    • Human-first authorship
      AI tools may assist with drafting or outlining, but all content is reviewed, edited, and validated by me.
    • Experience over abstraction
      If I recommend something, it’s because I’ve tested it — or I clearly explain when it’s based on observed patterns rather than direct execution.
    • Updates on permanence
      Search and AI systems change. Posts are updated when assumptions no longer hold.

    You can read the full editorial standards here:
    (link your /editorial-policy/ page)

    What I Write About

    I primarily publish on:

    • Technical SEO & search engine behavior
    • Core Web Vitals & performance optimization
    • AI, LLMs, and generative search visibility
    • CMS architecture (WordPress, Drupal, AEM)
    • Content systems, not just content writing

    If a topic falls outside my direct experience, I either:

    • Collaborate with credible sources, or
    • Clearly frame the post as research or analysis

    Who This Blog Is For (And Who It’s Not)

    This blog is for you if:

    • You work on real websites, not just demos
    • You care how things behave at scale
    • You want context, not shortcuts

    This blog is not for:

    • SEO myths and hacks
    • Guaranteed ranking promises
    • Tool-only reviews with no testing

    Contact & Transparency

    If you want to reach me:

    📧 Email: contact@ykthakur.com

    CodeToClick is independently run and editorially driven.
    Any affiliate relationships or sponsorships are clearly disclosed.

    Articles by Yashwant Kumar Thakur